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Mudambi and Schuff clearly state that product kind, review depth, and review extremity have an impact on how useful a review is regarded to be. Although the product type moderates the impact of review depth on review usefulness, review depth has a positive impact on review usefulness. These findings are also strengthened by Flanagin et al. , their survey results indicate that consumers rely more heavily on web-based information than other channels, and that ranking information is very important in evaluating the credibility of online commercial information. Salehan et al. find that the behavior of customer in previous order worthy to be considered in providing recommendations.
= Consumers' views toward a product were improved by including product information in mobile commerce and whether this relationship was influenced by consumers' consumption objectives [1].
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IEEE/ICACT20230069 Slide.04
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