IEEE/ICACT20230069 Slide.05        [Big Slide]       Oral Presentation
There are three important aspects in an e-commerce human-computer interaction: Web usability, interface design, and trust. A rating can support trust and reputation in an e-commerce design. Rating the acquired goods is one of the user activities in online shopping. Ratings are favourably correlated with opinions about the quality of the product and buy intent.

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