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Interface design is a major factor affecting the profitability in e-commerce. Consumers' views toward a product were improved by including product information in mobile commerce and whether this relationship was influenced by consumers' consumption objectives . Hwang et al. conducted two field studies in which we polled parents in Korea and the USA about their opinions of two recently created childcare hybrid products (HPs) from Samsung Electronics . The findings showed that individuals who had access to more information about the HPs had a more positive opinion of them than those who had not. But when a consumption objective was engaged, this association vanished. The research shows a dynamic interaction between information seeking and consuming objectives, which challenges designers to re-evaluate existing best practices in the context of mobile commerce . In addition, having a good interface design, it can significantly affects the perceived security of e-commerce portals .
Liu et. al. narrated User Information Behavior (UIB) as network usersĄŻ information acquisition, creation, interaction, and utilization via mobile social networks . Previously, Haiyan and Lihui emphasized UIB as a response to the external environment under the control of cognitive thinking following the information needs and ideological motivations . Du et. al. also reminded that UIB data could be generated by people's behavior on reading, sharing, collecting, and related activities in a media . It derived from a result of the mutual influence and interaction of many individual users . It has an essential impact on the enterprises' innovation campaign .
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IEEE/ICACT20230069 Slide.06
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