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We used a hypothesis as a baseline to redesign the feature. The online review feature was redesigned because the information lacks detail and information about product is simple, so it may not give trust and helpful information for its users to make decision to buy. This was also supported by one of the authors¡¯ experiences when compared to femaledaily.com which has more detailed information in the review feature. Therefore, the design challenge that we used as a hypothesis was, adding more detail information can help the user when interacting with the e-commerce¡¯s online review.
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IEEE/ICACT20230069 Slide.09
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