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In the measure stage, we conducted an initial usability testing so that we can get rapid feedback and validated learning from potential users. In this research, we invited 17 participants but only 10 participants agreed to involve in our study. In this study we compared the online review page of the e-commerce with the improved review feature based on our hypothesis using A/B Testing. The A/B Testing used maze tools. The participants used different maze tools to test design A (the original design) and design B (the redesign). In the maze we gave a task sequence to scroll down and push ˇ°See other reviewsˇ± button and to push 4 and 5 star rating. There were additional questions in the task, and we also collected interaction information when users navigated in the maze.
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IEEE/ICACT20230069 Slide.15
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