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IEEE/ICACT20230069 Question.1 Questioner: farhana62-2020-21@student.cse.du.ac.bd 2023-02-22 오후 10:12:27	IEEE/ICACT20230069 Answer.1 Answer by Auhor danakusumo@telkomuniversity.ac.id 2023-02-22 오후 10:12:27
Thank you for your presentation. What are the features of User Information Behavior that are considered in your approach?	Thanks you very much Farhan for your question. In our research, the UIB aspect happened when we add more detailed information and the description of the product, and also the addition of like/dislike features and the use of multifilter. As we mentioned in our slide, the addition of the description and more detailed product information in the review section, make participants to more preferable in using the redesign. These results were supported with heatmap (in the paper) showing that the redesign gave direct rating information (added information). We found that 83% participants read the review when they search a product information in the e-commerce to find the product detail. In addition, all participants agreed that the product review can help them to get more detailed information on the searched products. All participants also agreed that the multiple filter can help them to get more specific product information faster, compared to only use one filter at the same time (a single filter feature).

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